„I’m really a classicist at heart – with a bit of madness!”

American designer, Phillip Lim, has perfectly defined his fashion aesthetic in just one sentence. A key figure on New York’s fashion scene, Lim is of Chinese descent while his parents emigrated to the US from Thailand. Having worked in the fashion industry for a couple of years, Lim decided to start his own brand back in 2005. That’s how 3.1 Phillip Lim was born. His aesthetic is based upon modern, elegant forms with a bit of nonchalant edge characteristic of streetwear. Designer’s collections reflect the New York vibe and the independent spirit of contemporary women. Lim doesn’t design for ‘perfect’ women but these who are self-aware, natural and effortless. He is pragmatic in his approach, always reinterpreting the classics – white shirts, little black dresses or pinstripe suits. Mixing business wardrobe with the emerging trends, he offers a total look as shoes, accessories and his famous Pashli bags make an important part of his business. Worn by the likes of Jessica Jessica Alba, Rachel Bilson and Diane Kruger, these are the women who dress in a way that never obliterates their individuality. This is exactly what Phillip Lim can guarantee with his fashion.

3.1 Phillip Lim is now available at Lui Store.

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