There are plenty of stereotypes referring to pink. Since a couple of seasons, designers have been experimenting with this stark shade that used to symbolise sweetness, femininity and charm. Now it’s becoming a mean of individual fashion expression. It has all started with the trend for Millennial Pink that infiltrated the world of fashion thanks to designers like Gucci or British pioneers such as Mary Katrantzou and Erdem. Associations with sweetness and childishness were replaced with romanticism and originality. From pastel pink through rose quartz to fuchsia – we tame the colour with the help of accessories but also basics -T-shirts and sweatshirts. Don’t be afraid to go for a total pink look that you can complement with 80s inspired jewellery and trendy low-heel pumps. If you want to make summer last a little bit longer, do it with pink!